Every keyword is priced at a flat monthly rate based on its geographic reach, industry competition, market demand, and competitive advertising value. No bidding wars. No daily budget fluctuations. No surprise click charges.
Each opportunity is evaluated independently because every keyword and market has a different commercial value.
A keyword that can generate a high-value customer in a major market is worth more than a lower-demand search in a smaller territory. Our pricing model accounts for those differences while keeping your approved monthly cost predictable.
Pricing adjusts according to the territory you want to cover. A local city, major metro, entire state, multi-state region, national market, and Canadian market each represent different audience size and placement value.
Competitive industries such as legal, medical, home services, automotive, and financial services typically carry higher placement value because more businesses are competing for the same high-intent customers.
We evaluate what comparable advertisers may spend to compete for the same keyword and geography, including click costs, bidding pressure, search demand, and the economics of customer acquisition.
Searches that strongly indicate a customer is ready to call, schedule, visit, purchase, or hire generally carry more value than broad informational searches.
The likely value of a new customer matters. A single personal injury case, commercial contract, medical procedure, or vehicle purchase may justify substantially greater placement value.
Pricing also reflects the number of approved keywords, markets, service lines, website destinations, and technical requirements included in the requested placement strategy.
Public one-size-fits-all pricing would ignore the enormous difference between markets, industries, lead values, and search demand.
A keyword targeting one city does not represent the same reach as statewide or national coverage.
A highly contested legal or medical keyword may attract substantially more advertiser demand.
A lead worth thousands of dollars carries a different advertising value than a low-ticket transaction.
Only two positions are offered, so an open keyword-market combination has limited supply.
These program categories describe common placement needs. Final keywords, markets, pricing, availability, and terms are confirmed through a custom proposal.
Designed for a business beginning with one high-priority keyword and a focused geographic market.
Built for companies targeting several valuable searches, services, or nearby geographic markets.
Created for businesses pursuing multiple high-intent keywords and larger regional or national opportunities.
Your approved rate supports the complete Search Engine Placement program rather than billing your company each time someone visits your website.
Clicks are included under the approved package and are not billed individually.
Your approved monthly rate is documented in the agreement for the applicable contract term.
THE TOP 3 manages the technical placement program for the approved keyword and market.
Prospective customers are directed to your existing website or approved landing page.
The approved program is monitored and maintained according to the applicable service terms.
Only two sponsored positions are made available through THE TOP 3 for an approved keyword and geography.
You do not need a complex media plan. Give us the essential information, and we can determine availability and develop the appropriate placement options.
We review your current website, services, positioning, and the page customers will visit.
Tell us which products, specialties, or services generate the customers you most want to acquire.
Provide the exact phrase—or several phrases—your ideal customer may type into a search engine.
Identify the city, metro, state, multi-state, national, or Canadian territory you want to cover.
Let us know whether you currently rely on PPC, SEO, referrals, social media, marketplaces, or other channels.
We evaluate each opportunity in a simple four-stage process.
Provide your business, keywords, services, website, and desired geographic market.
We determine whether one of the two sponsored positions remains available.
We analyze geography, competition, keyword intent, PPC benchmarks, and program scope.
You receive the approved keyword, territory, flat monthly rate, term, and applicable conditions.
Each approved keyword and geographic market is priced at a flat monthly rate based on market size, industry competition, keyword value, competitive advertising benchmarks, customer economics, and program scope.
The value of a keyword can vary substantially by industry and geography. A local service keyword in a smaller city does not carry the same competitive value as a high-demand legal, medical, or national keyword. Each opportunity must therefore be reviewed individually.
No. Clicks are included under your approved Search Engine Placement package rather than being billed individually.
No client-managed daily click budget is required for an approved SEP package.
Pricing may be developed for a city, metro area, state, multi-state territory, the United States, Canada, or an approved combination, depending on keyword and market availability.
Yes. Businesses may request multiple approved keywords or phrases. Each keyword and market combination is evaluated according to its competition, value, scope, and current availability.
THE TOP 3 makes only two of the three sponsored positions available for an approved keyword and geographic market. Once both positions are committed, that opportunity is closed through our program.
The approved monthly rate and contract term are stated in the applicable agreement. Standard programs may use a 12-month term.
Any activation or setup fee is clearly identified in the written proposal and agreement for the applicable program.
The approved proposal identifies the complete program pricing and any applicable fees. SEP is not structured as a separate percentage-of-ad-spend PPC management program.
Yes. After we confirm availability and evaluate the requested opportunity, THE TOP 3 can prepare a written proposal identifying the applicable keyword, geography, monthly rate, term, and conditions.
We can review related keyword phrases, nearby markets, larger or smaller territories, and other high-intent opportunities that may still be open.
Timing depends on the complexity of the keyword, market, and program scope. Once we have the necessary information, our team can begin the availability and pricing review.
We will review your industry, geographic opportunity, competitive value, and current position availability—then prepare the appropriate flat monthly pricing options.