You define the opportunity
Tell us what you sell, where you want customers, and which searches matter most to your business.
How Search Engine Placement Works
From Keyword Selection to Top Sponsored Visibility.
Tell us where you want to compete and what your customers search. We confirm availability, build your approved placement program, complete setup, and position your business in the Top 3 Sponsored Ads with predictable monthly pricing and unlimited clicks.
your highest-value customer keyword
YOUR BUSINESS
Sponsored
Your Business in a Top Sponsored Position
Approved keyword • Approved market • Direct path to your website
Sponsored
Second Available Position
Only two qualifying businesses are accepted through THE TOP 3.
Sponsored
Third Sponsored Position
This position is not offered through THE TOP 3.
Simple. Transparent. Results-driven.
A straightforward path to consistent sponsored visibility
Search Engine Placement removes much of the uncertainty associated with traditional pay-per-click advertising. You identify the opportunity, we verify availability, and your approved program is built around a defined keyword, market, monthly price, and term.
We verify availability
We review your keyword, market, industry, competition, technical requirements, and remaining sponsored positions.
We launch and maintain placement
Once approved and activated, your business receives sponsored visibility under the terms of your placement agreement.
The complete process
How THE TOP 3 Search Engine Placement program works
Every program begins with a specific keyword and geographic market. From there, we determine availability and build the placement around your business goals.
1
Choose your geographic market
Select the territory where you want customers to see your business. Coverage may be structured around a city, metro area, state, multi-state region, the United States, Canada, or an approved combination.
2
Choose the keywords your customers search
Identify the exact words and phrases people type when they are actively looking for your products or services. The strongest SEP keywords reflect real commercial intent—not casual browsing.
3
We confirm keyword and market availability
THE TOP 3 reviews the requested keyword, geography, industry, market competitiveness, website destination, and technical requirements. Because only two positions are made available, current availability must be confirmed before a proposal is issued.
4
Review and approve your placement proposal
Your proposal identifies the approved keyword or phrases, geographic market, monthly placement fee, contract term, activation requirements, website destination, and applicable conditions. There are no daily click budgets or client-managed bidding decisions.
5
We complete setup and launch
After the agreement, required information, and technical items are complete, THE TOP 3 prepares the sponsored placement program for launch. Most approved programs can be ready in approximately seven business days.
6
Your business receives ongoing sponsored visibility
When customers search using your approved keyword within your contracted geographic market, your business appears in one of the Top 3 Sponsored Ads, subject to the technical exceptions, conditions, and limitations stated in your agreement.
What we need from you
Three inputs start the entire process
You do not need a complicated media plan. Give us the core facts, and we can begin evaluating your opportunity.
Your service or coverage area
Tell us the city, metro area, state, multi-state region, national market, or Canadian territory where you want visibility.
Your industry and top services
Explain what your business sells and which products, services, or specialties generate the most valuable customers.
Your target keywords
Provide the words and phrases prospective customers use when they are ready to find, compare, call, schedule, or buy.
What SEP delivers
Premium placement without traditional PPC uncertainty
Search Engine Placement is designed to keep your business visible during high-intent searches without requiring you to manage bids, monitor a daily click budget, or pay an additional charge each time a prospect visits your website.
01
Predictable monthly pricing
Your approved placement fee remains defined for the contract term rather than fluctuating with every click.
02
Unlimited clicks
Clicks are included under your approved placement package instead of being billed individually.
03
No client bidding wars
You are not required to continually increase bids to compete for your approved placement.
04
Direct website traffic
Sponsored listings send prospective customers to your existing website or approved landing page.
05
Ongoing visibility
Your program is designed to remain active throughout the customer research and decision process.
From approval to launch
A fast, organized setup process
Most approved placements can move from completed intake to launch in approximately seven business days after all required items are received.
Intake completed
We receive your company, website, services, keywords, market, and contact information.
Availability confirmed
We review whether an approved sponsored position remains available.
Program approved
The keyword, territory, pricing, term, and requirements are finalized.
Placement launched
The program is activated and ongoing sponsored visibility begins.
Protecting your placement
Renewal keeps your keyword and market reserved
Because availability is limited, renewal timing matters. The signed agreement controls the exact notice requirements and renewal terms for each program.
Automatic renewal
Clients may elect automatic renewal so their approved keyword and market placement can continue without interruption, subject to the agreement.
Manual renewal
Clients who prefer manual renewal must provide the written confirmation required by their agreement before the applicable deadline.
Placement release policy
If the required renewal notice is not received, the keyword and market opportunity may be released and offered to another qualifying business.
Frequently asked questions
How Search Engine Placement works
What information does THE TOP 3 need from my business?
We need your company name, website, primary products or services, desired geographic market, target keywords or phrases, and contact information. Details about your current Google Ads, SEO, referral, or other lead-generation programs can also help us understand your goals.
How do I choose the right keywords?
Choose high-intent phrases that closely match the products or services your best customers are actively searching for. Focus on the searches most likely to lead to a call, form submission, appointment, visit, or purchase. THE TOP 3 can help review and refine your requested phrases.
What geographic areas are available?
Programs may be available for a city, metro area, state, multi-state territory, the United States, Canada, or an approved combination, depending on keyword and market availability.
How many sponsored positions are available?
THE TOP 3 makes only two of the three sponsored positions available for an approved keyword and geographic market. Once both positions are committed, that opportunity is closed through our program.
How long does setup take?
Most approved programs can be prepared for launch in approximately seven business days after the signed agreement, required information, and technical items are complete.
Do I pay for each click?
No. Clicks are included under your approved Search Engine Placement package rather than being billed individually.
Can I keep my existing website?
Yes. Sponsored listings can typically direct prospective customers to your existing website or an approved landing page, subject to technical review.
Can I reserve multiple keywords?
Yes. A business may reserve multiple approved keywords or phrases depending on current availability, industry, geography, and program terms.
Can I reserve more than one geographic market?
Yes. A business may request multiple cities, metro areas, states, or approved multi-market combinations, subject to availability and pricing.
What happens if my preferred keyword is already taken?
We can evaluate related keyword phrases, nearby markets, broader territories, or other high-intent opportunities that may still be available.
How does renewal work?
Renewal is governed by your signed agreement. Clients may elect automatic renewal or provide the required written confirmation for manual renewal. If the required notice is not received, the placement may become available to another qualifying business.
What does THE TOP 3 guarantee?
When someone searches within your contracted geographic market using your approved keyword or keywords, your business will appear in one of the Top 3 Sponsored Ads, subject to the technical exceptions, conditions, and limitations specifically stated in your agreement.
Start with availability
Tell us what your customers search and where you want to be seen.
Submit your business, website, services, target market, and desired keywords. Our team will review the opportunity and contact you with available placement options.